news & technology MAZ on 29 Jan 2008 10:33 am
Toshiba buys HD-DVD Superbowl ad
“Just how much does it cost to extend your stay on this planet? If you’re part of the HD-DVD camp over at Toshiba, the answer is a cool $2.7 million. The company that has been backing the HD-DVD Hi-Def format since day one has just dropped some serious cash on a Superbowl ad set to premier this Sunday. While Toshiba is hoping to spark some renewed interest in its format with a combination of new advertising and drastic price drops, we’re still pretty sure that come December of this year, we won’t be seeing much of the HD-DVD format…..”
